Graphic Design

CONCEPT:
For this magazine spread, I touched up the typography with a blend of visual puns between diamonds and ice skates, while also using an athletic font to contrast with the Roman font in 'LUCIDO'. A skate slash and ice cystals sweep through the headline - which leads the eye to a diamond encrusted "ICE" for emphasis.

TITLE:
Lucido Fine Jewelry's 'Come Skate On Our Ice' Full Page Ad

MEDIUM:
Adobe Photoshop

FONTS:
Freshman, Helvetica

YEAR:
2010